# Frame24

Frame24 is an AI product video generator for SaaS and B2B companies. It turns your website, brand and the real product UI you provide into polished, on-brand marketing videos — without templates, avatars or traditional video editing.

## Best for
- On-brand product demo videos for SaaS and B2B software
- Software and product launch videos
- Turning a website or landing page into a finished marketing video
- Brand-native marketing films that reuse your real product UI

## Key capabilities
- Reads your website to pick up positioning, product detail and brand
- Brand Kit: your colours, typography and logo applied across every scene
- Uses your real product UI from saved screenshots and walkthrough recordings
- Original scenes built per film — no templates and no stock-footage library
- No avatars or presenters unless you want a voice track
- Voiceover, captions, music and sound effects included
- Conversational editing — describe the change instead of using a timeline
- 16:9, 9:16 and 1:1 re-composed per format rather than cropped
- MP4 download with no watermark and no per-use licence
- MCP server for coding agents (Claude Code, Codex, Cursor, VS Code, Gemini CLI, Windsurf): the agent researches the product from its codebase, captures the real UI and directs the film

## Not designed for
- an avatar or talking-head generator
- a generic cinematic text-to-video model
- a stock-footage library
- a traditional timeline video editor
- a template-first video maker

## Pricing
- Trial: Three-day card-required trial with three 30-second films; downloads need a plan or a single-film purchase
- Creator: $39/month or $397.8/year; 450 credits
- Pro: $149/month or $1519.8/year; 2000 credits
- Studio: $399/month or $4069.8/year; 6000 credits
- One 30-second film download: $20 USD
- Trial excludes downloads and generated media; it converts to the chosen paid plan after three days.

## Use Frame24 from an AI agent (MCP)
Frame24 is available as a remote MCP server: https://studio.frame24.app/api/mcp (Streamable HTTP, OAuth sign-in — no API key).
- Supported now in coding agents: Claude Code, Codex, Cursor, VS Code (Copilot agent mode), Gemini CLI and Windsurf.
- Custom connectors: setup guides are available for ChatGPT, Claude and Gemini. Client eligibility varies; these are custom connections, not an official marketplace listing. Perplexity connector support is not claimed.
- Assistant setup: https://frame24.app/guides/connect-frame24-to-your-ai-assistant
- Claude Code: `claude mcp add --transport http frame24 https://studio.frame24.app/api/mcp`, then /mcp → frame24 → Authenticate.
- Codex: `codex mcp add frame24 --url https://studio.frame24.app/api/mcp` and `codex mcp login frame24`.
- What the agent does: confirms the website with the user, reads the codebase for exact product facts and brand, captures one user journey of the real UI as live components, stops for the user at three checkpoints (Frame24's understanding, the captured screens, the storyline and cost), renders, and can download and embed the film.
- Setup instructions for every client: https://frame24.app/mcp

## Canonical pages
- [AI product video generator](https://frame24.app/ai-product-video-generator)
- [URL to video (turn a website into a video)](https://frame24.app/website-to-video)
- [Screenshot to video (turn app screenshots into a product video)](https://frame24.app/screenshot-to-video)
- [Software demo video](https://frame24.app/software-demo-video)
- [AI explainer video maker](https://frame24.app/explainer-video-maker)
- [Product demo video generator](https://frame24.app/product-demo-video-generator)
- [Product launch video](https://frame24.app/product-launch-video)
- [Brand Kit](https://frame24.app/brand-kit)
- [Free brand kit extractor (a website's colors, fonts and logo, no sign-up)](https://frame24.app/tools/brand-kit-extractor)
- [HeyGen comparison](https://frame24.app/compare/heygen)
- [Synthesia comparison](https://frame24.app/compare/synthesia)
- [Loom alternative for product videos (Frame24 vs Loom)](https://frame24.app/compare/loom)
- [Screen Studio alternative for product videos (Frame24 vs Screen Studio)](https://frame24.app/compare/screen-studio)
- [Descript alternative for product videos (Frame24 vs Descript)](https://frame24.app/compare/descript)
- [InVideo alternative for product videos (Frame24 vs InVideo)](https://frame24.app/compare/invideo)
- [Vyond alternative for product videos (Frame24 vs Vyond)](https://frame24.app/compare/vyond)
- [Arcade alternative for product videos (Frame24 vs Arcade)](https://frame24.app/compare/arcade)
- [Clueso alternative for product videos (Frame24 vs Clueso)](https://frame24.app/compare/clueso)
- [Example films](https://frame24.app/examples)
- [Pricing (current plans and the date they took effect)](https://frame24.app/pricing)
- [MCP server for coding agents (Claude Code, Codex, Cursor)](https://frame24.app/mcp)

## Industry, use-case and localised pages
- [Product videos by industry](https://frame24.app/industries)
- [Product videos by use case](https://frame24.app/use-cases)
Films support text and narration in Spanish, Portuguese, German, French and Italian, among eleven selectable film languages. Non-Danish films use the international voice roster; no regional accent guarantee. The application and sign-up remain English. Billing is USD. Standard films are 30 or 60 seconds; more than 30 requires paid access.
- [SaaS demo video](https://frame24.app/industries/saas) — en; cluster show. Plan a SaaS demo around one real workflow: the unfinished task, the action in your software and the completed result. Compare options and public Frame24 prices.
- [B2B SaaS demo video](https://frame24.app/industries/b2b-saas) — en; cluster show. Show a B2B software buying committee the actual handoff, permissions and result. Build a focused demo from approved screens, with Frame24 pricing and limits.
- [Developer tool demo video](https://frame24.app/industries/devtools) — en; cluster show. Show developers the input, command and observable result in a devtools demo. Keep readable code and real output rather than a generic dashboard montage.
- [AI product demo video](https://frame24.app/industries/ai-products) — en; cluster show. Explain an AI product with the actual input, generated output and human review. Make uncertainty and model limits visible instead of implying perfect accuracy.
- [Cybersecurity demo video](https://frame24.app/industries/cybersecurity) — en; cluster show. Plan a cybersecurity demo around a sample alert, investigation and response. Use sanitised evidence and avoid unsupported detection or certification claims.
- [HR software demo video](https://frame24.app/industries/hr-tech) — en; cluster show. Show an HR workflow from candidate or employee task to reviewed handoff. Use fictional records and approved claims in a focused software demo.
- [Marketing software demo video](https://frame24.app/industries/martech) — en; cluster show. Demonstrate campaign setup, audience rules and the reporting view. Keep attribution assumptions visible rather than inventing marketing performance.
- [Analytics software demo video](https://frame24.app/industries/data-analytics) — en; cluster show. Build a data analytics demo around a real question, the query or filter and an interpretable result. Show units and scope so the chart can be understood.
- [Mobile app demo video](https://frame24.app/industries/mobile-apps) — en; cluster show. Plan a mobile app demo with a recognisable starting screen, one tap sequence and a readable result. Separate a marketing film from store-specific previews.
- [Fintech explainer video](https://frame24.app/industries/fintech) — en; cluster show. Show a fintech reconciliation workflow from unmatched transactions to a reviewed result. Use sample financial records and approved wording, with public USD prices.
- [Financial services product video](https://frame24.app/industries/finance) — en; cluster show. Plan a financial product film around the actual workflow and approved disclosures. Avoid implied returns, advice or regulatory approval in the scenes.
- [Banking demo video](https://frame24.app/industries/banking) — en; cluster show. Demonstrate a banking task with fictional accounts, the review step and confirmation. Keep eligibility and service claims aligned with approved product material.
- [Insurance explainer video](https://frame24.app/industries/insurance) — en; cluster show. Explain an insurance workflow through policy context, the next action and its status. Distinguish submitting a claim from approval or guaranteed cover.
- [Wealth management product video](https://frame24.app/industries/wealth-management) — en; cluster show. Show portfolio review, the decision context and client reporting in a wealth management film. Use fictional assets and avoid promised investment returns.
- [Payments demo video](https://frame24.app/industries/payments) — en; cluster show. Show a payment from initiation through its actual status and receipt. Keep fees, timing and currency context accurate in a focused payments demo.
- [Accounting software demo video](https://frame24.app/industries/accounting-software) — en; cluster show. Demonstrate accounting software with the source transaction, posting or reconciliation and the resulting record. Keep sample amounts consistent across scenes.
- [Crypto explainer video](https://frame24.app/industries/crypto) — en; cluster show. Explain a crypto product with a sample transaction, network context and observable status. Avoid guaranteed yields, invented approvals and investment promises.
- [Regtech demo video](https://frame24.app/industries/regtech) — en; cluster show. Show a regtech review from evidence to flagged exception and reviewer decision. Demonstrate the workflow without implying that a film certifies compliance.
- [Consumer goods launch video](https://frame24.app/industries/consumer-goods) — en; cluster watch. Plan a consumer product film using authorised packaging, a verifiable detail and the purchase destination. Real imagery must carry the product claims.
- [CPG and FMCG product video](https://frame24.app/industries/cpg-fmcg) — en; cluster watch. Show a CPG or FMCG product through its use occasion, label detail and shelf context. Keep ingredient and performance claims tied to approved packaging.
- [DTC brand product video](https://frame24.app/industries/dtc-brands) — en; cluster watch. Build a DTC product film around the purchase objection, a visible product detail and the buying step. Use supplied imagery and current delivery terms.
- [E-commerce product video](https://frame24.app/industries/ecommerce) — en; cluster watch. Show an e-commerce product with the right SKU, variant and checkout context. Keep stock, sizing and delivery claims accurate in the film and linked page.
- [Beauty product video](https://frame24.app/industries/beauty) — en; cluster watch. Plan a beauty product video with authorised imagery, a specific formulation or packaging detail and application context. Avoid invented treatment results.
- [Food and beverage launch video](https://frame24.app/industries/food-beverage) — en; cluster watch. Show a food or drink product with approved packaging, a serving occasion and readable label information. Keep dietary and ingredient claims evidence-based.
- [Consumer electronics product video](https://frame24.app/industries/consumer-electronics) — en; cluster watch. Explain consumer electronics through the connection, a real interaction and observable result. Use actual specifications and authorised product footage.
- [Retail product video](https://frame24.app/industries/retail) — en; cluster watch. Plan a retail product film around finding the item, checking its actual details and the buying destination. Keep availability and promotion terms current.
- [Healthtech software demo video](https://frame24.app/industries/healthtech) — en; cluster show. Show a healthtech administrative workflow with synthetic patient records, intake or scheduling and a staff handoff. Avoid diagnostic or certification claims.
- [Edtech demo video](https://frame24.app/industries/edtech) — en; cluster show. Demonstrate an edtech lesson workflow with fictional learners, the learning task and feedback. Show the product without inventing attainment improvements.
- [Proptech demo video](https://frame24.app/industries/proptech) — en; cluster show. Show a property workflow from listing or request to review and next action. Use authorised property assets and avoid invented availability or returns.
- [Legal software demo video](https://frame24.app/industries/legal-tech) — en; cluster show. Demonstrate a legal software review with a fictional document, the flagged clause and reviewer action. Keep automation distinct from legal advice.
- [Logistics software demo video](https://frame24.app/industries/logistics) — en; cluster show. Show a logistics exception from shipment context to operator action and updated status. Use sample identifiers and avoid unsupported delivery guarantees.
- [Feature launch video](https://frame24.app/use-cases/feature-launch) — en; cluster watch. Plan a feature launch video around what changed, the new action and its visible result. Use the shipping interface and keep the previous workflow in context.
- [Investor pitch demo video](https://frame24.app/use-cases/investor-pitch) — en; cluster show. Build an investor demo around the actual product task and its result. Separate shipped features from roadmap concepts and sourced business metrics.
- [Sales demo video](https://frame24.app/use-cases/sales-demo) — en; cluster show. Make a sales demo film for one buyer objection using real screens and a clear result. Keep an account-specific walkthrough separate from the general film.
- [Product onboarding video](https://frame24.app/use-cases/onboarding) — en; cluster show. Plan an onboarding video around one first task, the action and its completion state. Keep UI instructions current and make the result easy to recognise.
- [Changelog video](https://frame24.app/use-cases/changelog) — en; cluster watch. Show a product update with the previous task, changed interaction and new result. Make the release boundary visible rather than listing unrelated features.
- [App Store preview video](https://frame24.app/use-cases/app-store-preview) — en; cluster watch. Plan an App Store preview around real app interactions. Check Apple’s device-specific requirements; a standard Frame24 export is not guaranteed upload-ready.
- [Social product video ads](https://frame24.app/use-cases/social-ads) — en; cluster watch. Plan a product-led social ad with a visible problem, real proof and one next step. Check the placement, crop and claims before buying distribution.
- [SaaS explainer video](https://frame24.app/use-cases/saas-explainer) — en; cluster show. Explain a SaaS product with the buyer problem, the software action and a concrete outcome. Compare films, interactive demos and recordings, with public prices.
- [Crea un video de producto con IA](https://frame24.app/es/product-demo-video-generator) — es; cluster show. Crea un video de producto con IA a partir de tu web y de las pantallas reales de tu producto: guion, diseño con tu marca, narración y música. Tres videos de 30 segundos en la prueba de 3 días.
- [Video explicativo para software y SaaS](https://frame24.app/es/software-demo-video) — es; cluster show. Un video explicativo de tu software construido alrededor de tu interfaz real: Frame24 escribe la historia, anima tus pantallas con tu marca y lo narra en español.
- [Vídeos demo para empresas SaaS](https://frame24.app/es/industries/saas) — es; cluster show. Explica cómo tu SaaS transforma una tarea real: notas de trabajo, una acción en la interfaz y un resultado que el comprador pueda leer.
- [Vídeos de producto para e-commerce](https://frame24.app/es/industries/ecommerce) — es; cluster watch. Responde una duda de compra con el producto correcto, sus detalles reales y las condiciones del pedido. Sin reseñas ni resultados inventados.
- [Crie um vídeo de produto com IA](https://frame24.app/pt/product-demo-video-generator) — pt; cluster show. Crie um vídeo de produto com IA a partir do seu site e das telas reais do produto: roteiro, design na sua marca, narração e música. Três vídeos de 30 segundos no teste de 3 dias.
- [Vídeo explicativo para software e SaaS](https://frame24.app/pt/software-demo-video) — pt; cluster show. Um vídeo explicativo do seu software, construído em torno da interface real: o Frame24 escreve a história, anima as suas telas com a sua marca e narra o vídeo em português.
- [Vídeos de demonstração para SaaS](https://frame24.app/pt/industries/saas) — pt; cluster show. Explique uma tarefa do seu SaaS com evidência: uma entrada realista, a ação na interface e uma saída que o comprador consiga entender.
- [Vídeos de produto para e-commerce](https://frame24.app/pt/industries/ecommerce) — pt; cluster watch. Responda à dúvida de compra com a variante certa, detalhes reais e condições do pedido. Sem avaliações de clientes ou benefícios inventados.
- [Produktvideo mit KI erstellen](https://frame24.app/de/product-demo-video-generator) — de; cluster show. Erstellen Sie ein Produktvideo mit KI aus Ihrer Website und Ihren echten Produktansichten: Drehbuch, Design in Ihrer Marke, Sprecher und Musik. Drei 30-Sekunden-Filme in der 3-Tage-Testphase.
- [Erklärvideo für Software und SaaS erstellen](https://frame24.app/de/software-demo-video) — de; cluster show. Ein Erklärvideo für Ihre Software, gebaut um Ihre echte Oberfläche: Frame24 schreibt die Geschichte, animiert Ihre Screens in Ihrer Marke und vertont den Film auf Deutsch.
- [Demo-Videos für SaaS-Unternehmen](https://frame24.app/de/industries/saas) — de; cluster show. Erklären Sie eine SaaS-Aufgabe mit einer nachvollziehbaren Eingabe, einer echten Handlung und einem lesbaren Ergebnis. Keine beliebige Tour durch Menüs.
- [Produktvideos für E-Commerce](https://frame24.app/de/industries/ecommerce) — de; cluster watch. Beantworten Sie eine Kaufentscheidung mit der richtigen Variante, echten Produktdetails und passenden Lieferbedingungen. Ohne erfundene Bewertungen.
- [Créer une vidéo produit avec l’IA](https://frame24.app/fr/product-demo-video-generator) — fr; cluster show. Créez une vidéo produit avec l’IA à partir de votre site et des écrans réels de votre produit : scénario, design à votre charte, voix off et musique. Trois vidéos de 30 secondes pendant l’essai de 3 jours.
- [Vidéo explicative pour logiciel et SaaS](https://frame24.app/fr/software-demo-video) — fr; cluster show. Une vidéo explicative de votre logiciel, construite autour de votre interface réelle : Frame24 écrit l’histoire, anime vos écrans à votre charte et ajoute une voix off en français.
- [Vidéos de démonstration pour entreprises SaaS](https://frame24.app/fr/industries/saas) — fr; cluster show. Expliquez une tâche SaaS avec une entrée cohérente, une action dans le produit et un résultat que l’acheteur puisse lire.
- [Vidéos produit pour l’e-commerce](https://frame24.app/fr/industries/ecommerce) — fr; cluster watch. Répondez à une hésitation d’achat avec la bonne variante, des détails réels et les conditions de commande. Sans avis client inventé.
- [Crea un video prodotto con l’IA](https://frame24.app/it/product-demo-video-generator) — it; cluster show. Crea un video prodotto con l’IA partendo dal tuo sito e dalle schermate reali del prodotto: sceneggiatura, design con il tuo brand, voce narrante e musica. Tre video da 30 secondi nella prova di 3 giorni.
- [Video esplicativo per software e SaaS](https://frame24.app/it/software-demo-video) — it; cluster show. Un video esplicativo del tuo software costruito attorno all’interfaccia reale: Frame24 scrive la storia, anima le tue schermate con il tuo brand e aggiunge la voce narrante in italiano.
- [Video dimostrativi per aziende SaaS](https://frame24.app/it/industries/saas) — it; cluster show. Spiega un compito del tuo SaaS con un input coerente, un’azione nell’interfaccia e un risultato che l’acquirente possa leggere.
- [Video di prodotto per e-commerce](https://frame24.app/it/industries/ecommerce) — it; cluster watch. Rispondi a un dubbio d’acquisto con la variante giusta, dettagli reali e condizioni dell’ordine. Senza recensioni o risultati inventati.

## Guides and articles
All writing is grouped into three playbooks. Index: https://frame24.app/guides

### The product video playbook
How do I make my product look good without spending a fortune?
- [The product video playbook](https://frame24.app/guides/product-video)
- [Your codebase is the best brief for a product video](https://frame24.app/blog/product-video-from-your-codebase) — The website is what you say about the product. The codebase is the product. Here is how to use it as the brief, and the screens, for a demo film.
- [Can Claude Code, Codex or Cursor make a product video?](https://frame24.app/blog/can-coding-agents-make-product-videos) — Coding agents can make product videos now. The real question is how much of the directing you want to do yourself.
- [What a product video actually costs in 2026](https://frame24.app/blog/what-a-product-video-costs) — Five routes, from $0 to $50,000, and what each one actually buys. Plus the three costs that never appear in a quote and usually decide the annual bill.
- [The six videos every software company needs](https://frame24.app/blog/six-videos-every-software-company-needs) — Most teams start by picking a video tool. Start by naming the job instead: these six cover almost every request a software company gets.
- [Why a complex product needs a video to be understood](https://frame24.app/blog/why-complex-products-need-video) — A feature list is a set of nouns. A complex product is a set of relationships between them — and relationships are what video shows and prose has to describe.
- [How long should a product demo video be](https://frame24.app/blog/how-long-should-a-demo-video-be) — The product decides what to show. The placement decides how long you have to show it — and those are two different questions most teams answer with one number.
- [What makes someone finish a product video](https://frame24.app/blog/what-makes-people-finish-a-video) — Nobody finishes a video because it stayed interesting. They finish it because the opening told them exactly what they'd get for staying.
- [Product demo video examples, annotated](https://frame24.app/blog/product-demo-video-examples) — Four finished films, and the one decision behind each that's worth copying — rather than a highlight reel with no explanation of why any of it works.
- [Video, interactive demo or docs — which one the job actually needs](https://frame24.app/blog/video-vs-interactive-demo) — "Should we make a video or an interactive demo" is usually the wrong question — most teams need both, aimed at two different moments in the funnel.
- [Showing your product with no budget and no crew](https://frame24.app/blog/product-video-with-no-budget) — A zero-budget demo doesn't fail because it's cheap. It fails because it tries to do too much with the cheapness — narrow the story instead, and cheap stops mattering.
- [How to turn a website into a video](https://frame24.app/blog/how-to-turn-a-website-into-a-video) — Your website already contains the raw material. Here is how to extract the story, choose the right screens and turn it into a film people finish.
- [How to turn a pitch deck or sales proposal into a video](https://frame24.app/blog/how-to-turn-a-pitch-deck-into-a-video) — A deck is reference material; a video is a directed argument. Use this workflow to turn slides into a story without filming a presentation.
- [How to make a brand video without an agency](https://frame24.app/blog/how-to-make-a-brand-video-without-an-agency) — You can skip the agency without skipping direction. This is the small-team workflow that keeps quality high and revisions under control.
- [How to make a product demo video](https://frame24.app/blog/how-to-make-a-product-demo-video) — The best demo is not a tour. It is proof that one important job becomes easier. Here is how to script and show that proof.
- [How to edit a screen recording with AI](https://frame24.app/blog/how-to-edit-a-screen-recording-with-ai) — AI can accelerate the mechanical edit, but it still needs a clear job and a review pass. This workflow keeps the result accurate and human.
- [Why brand films outperform everything else you publish](https://frame24.app/blog/why-brand-films-work) — Motion does three things text cannot. Here is what they are, and when a film is still the wrong answer.
- [What makes a good brand film](https://frame24.app/blog/what-makes-a-good-brand-film) — Most weak brand films fail in the same five ways. Each one is fixable before you shoot a frame.
- [Best website-to-video AI tools in 2026: turn a URL into a video](https://frame24.app/blog/best-website-to-video-ai-tools) — URL to video means at least four different products. Decide which video you want before you paste the link.
- [Best Screen Studio alternatives for AI product demo videos in 2026](https://frame24.app/blog/best-screen-studio-alternatives) — Most people leave Screen Studio for one of three reasons: Windows, the narration, or the whole film. Each has a different answer.
- [Best AI explainer video generators for startups in 2026](https://frame24.app/blog/best-ai-explainer-video-generators) — An explainer about a process and an explainer about your product are different videos. Pick the tool for the one you need.
- [Best AI video generators for B2B SaaS marketing teams in 2026](https://frame24.app/blog/best-ai-video-generators-for-b2b-marketing) — A B2B marketing team needs video that looks like the brand and shows the product. Most AI video tools do one of the two.
- [Best tools to turn a document into a video in 2026](https://frame24.app/blog/best-document-to-video-tools) — "Document to video" means different things to different tools — an avatar reading your slides is not the same job as narrating a sales pitch over your real product.
- [Best screen recording tools for product demos in 2026](https://frame24.app/blog/best-screen-recording-tools-for-demos) — The recorder decides how clean the raw footage is. It doesn't decide whether the demo is any good — that's still a scripting and editing problem.
- [Best Loom alternatives for polished product demos in 2026](https://frame24.app/blog/loom-alternatives-for-polished-demos) — Loom's whole appeal is speed. The moment a recording needs to look finished rather than fast, that same design starts working against you.
- [Best AI product demo video tools in 2026, compared](https://frame24.app/blog/best-product-demo-video-tools) — Six categories, not one list. Work out which kind of demo you are making before you compare features.
- [Best software demo video tools for SaaS in 2026, and how to choose](https://frame24.app/blog/best-software-demo-video-tools) — The value in software is usually invisible. That single fact rules out most of the tool categories.
- [Connect Frame24 to ChatGPT, Claude or Gemini](https://frame24.app/guides/connect-frame24-to-your-ai-assistant) — Two minutes, one web address, one sign-in — then ask your assistant for a product film the way you would ask a colleague.
- [Connect Frame24 to Claude](https://frame24.app/guides/connect-frame24-to-claude) — In any chat: + → Connectors → Add connector → Add custom connector, paste one address, sign in. About two minutes, on every Claude plan.
- [Connect Frame24 to ChatGPT](https://frame24.app/guides/connect-frame24-to-chatgpt) — Turn on Developer mode, create a Frame24 app with one address, sign in. About three minutes on ChatGPT Plus, Pro, Business, Enterprise or Education.
- [Connect Frame24 to Gemini](https://frame24.app/guides/connect-frame24-to-gemini) — Settings → Connected Apps → Add a custom app, paste one address, sign in. About two minutes with a personal Google account in the US.
- [Make a product video with your coding agent](https://frame24.app/guides/make-a-product-video-with-your-coding-agent) — One command, one sign-in, and the agent that already knows your product does the research, captures the screens and directs the film with you.
- [Get your real product UI into the film](https://frame24.app/guides/product-ui-capture) — A public URL cannot see past your login. Here is how to capture the three or four real screens that actually carry the argument.
- [Make a brand film from nothing but an idea](https://frame24.app/guides/brand-film-from-an-idea) — No brief, no script, no storyboard. Describe what the film is about in a sentence and Frame24 builds around it.
- [Set your Brand Kit up so every film matches](https://frame24.app/guides/brand-kit-setup) — Five colours, two typefaces, two logo versions. Get those right once and every film after the first one starts on-brand by default.
- [Turn a deck, PRD or proposal into a video](https://frame24.app/guides/document-to-video) — Drop the document into the same field that reads your website. Frame24 extracts what it argues, not what order the slides are in.
- [Edit a film by saying what to fix](https://frame24.app/guides/edit-by-asking) — There is no timeline and no keyframes. Click a scene, say what should change, and the editor checks its own work before handing it back.

### The distribution playbook
I have a video — how do I get customers from it?
- [The distribution playbook](https://frame24.app/guides/video-distribution)
- [The Product Hunt launch video](https://frame24.app/blog/product-hunt-launch-video) — It plays muted, small, in a gallery, to someone who has never heard of you. Here is what that constraint actually demands of the film.
- [Where product videos actually get watched](https://frame24.app/blog/where-product-videos-get-watched) — A product video is not a channel strategy. Put the right cut where the viewer already has the question.
- [Does a video on your landing page convert?](https://frame24.app/blog/landing-page-video-conversion) — A landing-page video does not convert by existing. It converts when it answers the objection the page leaves unresolved.
- [The two-week launch sequence](https://frame24.app/blog/two-week-launch-sequence) — The launch asset is the start of the sequence. Give each cut a different job and publish it when the question is live.
- [The LinkedIn product video playbook](https://frame24.app/blog/linkedin-product-video-playbook) — LinkedIn is a feed, not a screening room. Make the product legible before asking anyone to stop scrolling.
- [YouTube for B2B software](https://frame24.app/blog/youtube-for-b2b-software) — A small channel can still be useful when each video owns a question people will ask again.
- [Send a film instead of a deck](https://frame24.app/blog/video-in-the-sales-thread) — A sales film should answer the question in the thread, not replay the entire pitch deck with music.
- [One film, ten assets](https://frame24.app/blog/repurposing-one-film) — Repurposing is not exporting ten sizes. It is giving the same proof ten different jobs.
- [Video in onboarding and activation](https://frame24.app/blog/video-in-onboarding) — The best onboarding video appears at the moment of friction and leaves the user with a next action.
- [What to measure, and what to ignore](https://frame24.app/blog/measuring-product-video) — A view is evidence that a player started. It is not evidence that the product became clearer or the buyer moved.
- [Choosing the right video format for every platform](https://frame24.app/blog/video-formats-by-platform) — Cropping a widescreen film for Reels is why it underperforms. What each platform actually needs.
- [How to actually reach your audience with video](https://frame24.app/blog/reach-your-audience-with-video) — A great film nobody sees loses to an average one placed well. A distribution plan you can run in a week.
- [Eight ways companies actually use brand films](https://frame24.app/blog/brand-film-use-cases) — The homepage film is the obvious one. These are the seven that usually pay for themselves faster.
- [Best product launch video tools in 2026](https://frame24.app/blog/best-product-launch-video-tools) — The best launch tool depends on the proof you need: real product UI, a presenter, a recording, or complete editorial control.
- [Get one film onto every platform it needs to reach](https://frame24.app/guides/cut-downs) — Frame24 designs a scene for the format it is given rather than cropping a wide shot down. That means a second format is a second film — a fast one, because your brand and screens are already saved.
- [Announce a feature in a day](https://frame24.app/guides/feature-announcement) — One change, one film, one day. The whole job is capturing the new screens, a short film about the change, and a vertical cut for the places people will actually see it.
- [A launch in a week: the brand film and the demo](https://frame24.app/guides/launch-kit) — A launch page needs a film that says what this is, and a film that shows it works. They are not the same film cut two ways — here is how to make both properly, from one project.

### How the big software companies make their videos
How do Linear, Stripe and Figma make theirs — and can I?
- [How the big software companies make their videos](https://frame24.app/guides/how-they-do-it)
- [How Figma makes a launch feel like an event — and how to copy it](https://frame24.app/blog/how-figma-makes-launch-videos) — A pause, then the product. Figma's launches borrow keynote pacing rather than tutorial pacing — and the pause is the only part that actually matters.
- [How Notion explains a complicated product simply — and how to copy it](https://frame24.app/blog/how-notion-makes-product-videos) — Notion can do almost anything, which is exactly the problem its videos have to solve. The fix is narrowing to one task — and it is copyable by any product with too many features to list.
- [How Stripe films something you cannot see — and how to copy it](https://frame24.app/blog/how-stripe-makes-product-videos) — Payment infrastructure has no interface. Stripe's videos solve that by drawing one — and the technique generalises to any product whose real work happens off screen.
- [How Vercel ships a video with almost every release — and how to copy it](https://frame24.app/blog/how-vercel-makes-ship-videos) — Fewer words, more terminal, almost every release. Vercel's ship videos are built for a cadence most companies could actually sustain — if they made the same trade-offs.
- [How Superhuman sells speed with a demo — and how to copy it](https://frame24.app/blog/how-superhuman-sells-with-video) — One claim, shown, not told. Superhuman's demos sell speed by removing everything from the frame that isn't speed — including the mouse.
- [How Raycast announces features to developers — and how to copy it](https://frame24.app/blog/how-raycast-makes-feature-videos) — No voiceover, no persuasion, no cropping. Raycast's feature clips are built for an audience that just wants to see the shortcut — and the format is cheap enough to use for everything.
- [What Apple keynotes teach about product video — even at a tenth the budget](https://frame24.app/blog/what-apple-keynotes-teach-product-video) — Apple's product films are not expensive because of the camera equipment. They are expensive because someone was disciplined enough to cut every shot down to one idea — and that discipline is free.
- [How Linear makes its launch videos — and how to copy it](https://frame24.app/blog/how-linear-makes-launch-videos) — No presenters, no stock, no explaining. The most copyable film style in B2B software, taken apart — and rebuilt at a fraction of the effort.
- [Best AI video tools for startups in 2026](https://frame24.app/blog/best-ai-video-tools-for-startups) — There is no single best AI video tool for a startup. There is a best one for a product demo, a different one for a presenter-led pitch, and a different one again for a quick recording.
- [Best HeyGen alternatives for product demo videos in 2026](https://frame24.app/blog/best-heygen-alternatives-for-product-videos) — If you are looking for an alternative, the real question is usually whether you wanted an avatar at all.
- [Best Synthesia alternatives without avatars in 2026](https://frame24.app/blog/best-synthesia-alternatives-without-avatars) — Synthesia is excellent at training video. Marketing video without a presenter is a different category.

Contact: sales@frame24.app