Your work is yours.
Your privacy matters.

1. Information we process

Depending on how you use Frame24, we may process:

• Account information, such as your name, email address, authentication identifiers, and account preferences.
• Customer content, including websites you ask us to research, prompts, brand information, uploaded files, recordings, screenshots, scripts, generated assets, and finished films.
• Usage and project information, such as actions taken in the product, project status, credit usage, render activity, and support history.
• Acquisition information, such as campaign parameters, advertising click identifiers, the referring domain, and the first Frame24 page visited.
• Billing information, such as subscription status, invoices, and payment identifiers. Payment-card details are handled by our payment provider rather than stored directly by Frame24.
• Technical information, such as IP address, browser and device information, timestamps, security events, cookies, and diagnostic logs.
• Communications you send to us, including sales, support, privacy, and security enquiries.

2. How we use information

We use information to:

• provide, operate, secure, and improve Frame24;
• research customer-provided sources and generate, edit, render, store, and deliver films;
• authenticate users, administer accounts, process payments, and provide support;
• detect misuse, investigate incidents, and protect users and the service;
• communicate about the service and respond to requests;
• send product news or offers only when you have chosen to receive them;
• and comply with legal obligations and enforce our agreements.

3. AI processing and service providers

Frame24 uses specialist providers for infrastructure, authentication, databases, payments, email delivery, AI processing, voice and media generation, rendering, and storage. We provide them with information only as needed to perform those services on our behalf or at your direction.

Some customer content may therefore be processed by third-party AI and media services when you request generation or analysis. Do not submit content you are not authorised to use or information that is unnecessary for producing your film.

4. Sharing and public links

When you create a public share link, anyone who has that link may be able to view the associated film without signing in. Treat a share link like the material it unlocks: send it only to intended recipients and disable it when it is no longer needed.

We may disclose information where required by law, to protect rights and safety, in connection with a business reorganisation, or with your instruction or consent. We do not sell personal information.

5. Cookies and local storage

Frame24 uses cookies and similar browser storage for authentication, security, session continuity, preferences, product functionality, and first-touch acquisition analytics. The acquisition cookie is first-party, expires after 30 days, and stores campaign parameters, referring domain, and landing path rather than a full referring URL. We do not currently use third-party advertising cookies on the Frame24 website.

6. Retention and security

We retain information for as long as reasonably needed to provide the service, maintain legitimate business and security records, resolve disputes, and meet legal obligations. Retention can vary by data type and account status. We use administrative, technical, and organisational safeguards designed to protect information, but no online service can guarantee absolute security.

7. Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or receive a copy of personal information, or to object to certain processing. You can also close your account or ask questions about a specific project.

Send requests through our contact page. We may need to verify your identity before completing a request.

8. International processing and changes

Frame24 and its providers may process information in countries other than your own. We take steps appropriate to the service and applicable law when information is transferred. We may update this policy as Frame24 develops. Material changes will be reflected by the date at the top of this page and, where appropriate, communicated through the service.

9. Using Frame24 through an AI agent (MCP)

You can connect an AI agent — a coding agent such as Claude Code, Codex or Cursor, or an AI assistant — to Frame24 through our MCP server. This section was added on 24 September 2026.

How an agent connects

You sign in to Frame24 in your browser and approve the agent. The agent then receives an access token that lets it act on your Frame24 account with your permissions — it cannot reach anything your account cannot, and it never receives your Frame24 password. To disconnect, remove Frame24 from your agent; to have an issued token revoked, contact us.

What we receive

Only what the agent sends through Frame24's tools to make your films: product descriptions and facts, brand values, files and images it uploads or points us to, the website addresses you confirm, the screens of your product it captures (as documents and pictures), and the choices and approvals you give it. We do not receive your conversation with the agent, your source code, or credentials you give your agent to sign in to your own product — those stay on your machine. When a screen is captured in Frame24's secure browser, you type any password into your own product there; it is not logged or stored by Frame24 and is never passed to the agent.

How it is used, kept and shared

This content is used, stored and protected like everything else in your projects (see sections 2, 3 and 6): to research your brand and product, write and render your films, and keep your project library. Files an agent uploads for a handover are deleted once they have been added to your project. Records of the approvals you gave the agent are kept with the project and deleted with it. Tool responses return only what the agent asked for. The agent's own provider (for example Anthropic or OpenAI) receives those responses under its own terms and privacy policy.