Give it your company
A URL is enough to start. Add a deck, product screenshots, a walkthrough recording or a short brief when there is more context worth including.
AI product video generator
An AI video tool
that knows your product.
Frame24 turns a company's website, product UI and brand into polished product and marketing videos. Not a prompt-to-footage model, not an avatar — a film that looks like your company because it was built from it.
Two complete 30-second films free · No card · No watermark
In plain terms
- What Frame24 is
- Frame24 is the AI product video generator built specifically for SaaS and B2B companies, composing original scenes from your website, product UI and brand — with no templates, no avatars and no timeline to edit.
- Best for
- SaaS and B2B companies that need on-brand product demos, launch films and website-to-video marketing content on a repeating basis.
- How it differs
- The category splits by input. Prompt-to-video tools start from a sentence. Avatar tools start from a script and a presenter. Frame24 starts from your company — the site, the interface, the palette and the typography — which is why the output is specific to you rather than merely well made.
The demo
A complete film, start to finish.
Thirty seconds, produced from a website and a brand with no manual editing. The same output a free account produces.
How it works
Your company in, a film out.
Choose how to tell it
Frame24 proposes distinct story directions rather than one script. You pick the one that sounds like you before anything final is rendered.
Direct, then render
Click a scene, describe the change, preview it. Render to widescreen, vertical and square, and download an MP4 you own.
Where it sits
Four tools, four different jobs.
AI video is not one category. The useful question is what the tool starts from and what it is trying to produce.
| Category | Starts from | Produces | Best for |
|---|---|---|---|
| Avatar tools | A script and a presenter | A person speaking to camera | Training, internal comms, localisation |
| Prompt-to-video models | A text prompt | Open-ended generated footage | Concept work, cinematic B-roll, ideation |
| Template editors | A template plus your assets | A designed video from a preset | Social posts, quick edits, in-house design teams |
| Frame24 | Your website, product UI and brand | A brand-native product or marketing film | On-brand product demos, launches, website-to-video |
Capabilities
What is actually in the box.
Website understanding
Positioning, product detail, colour, typography and imagery read directly from your site.
Brand Kit
Your colours, typography and logo applied consistently across every scene and every film.
Real product UI
Screenshots, walkthrough recordings and guided captures of your live app, saved and reused.
Original scene design
Scenes generated for your story, not chosen from a template library or a stock catalogue.
Complete sound
Narration, captions, music and sound effects produced with the film.
Conversational editing
Change tone, script, voice or music by describing it. Preview before the final render.
Every aspect ratio
16:9, 9:16 and 1:1 re-composed for each shape rather than cropped from one master.
Ownership
MP4 download, no watermark, no per-use licence.
Enterprise controls
SSO, SCIM provisioning, folder permissions, audit export and pooled credit balances.
Straight answer
What Frame24 is not.
What Frame24 does
- An AI product video generator for SaaS and B2B companies
- A tool that reads your website and uses your real product UI
- A brand-consistent pipeline across a series of films
- A finished-film workflow, from script through render
- Editable in plain language after generation
What Frame24 is not
- An avatar or talking-head generator
- A generic cinematic text-to-video model
- A stock-footage library
- A traditional timeline video editor
- A template-first video maker
Finished films
Four categories, one pipeline.
Software, security, fintech and consumer — each film built from that company's own brand.
85%
of surveyed consumers say a video has convinced them to buy a product or service at some point.
Wyzowl State of Video Marketing 2026, a survey of 266 marketers and consumers. Video does not guarantee conversion — the honest measure is your own A/B test. Read the evidence and how to test it.
Questions
Answered plainly.
What is Frame24?
Frame24 is an AI product video generator for SaaS and B2B companies. It takes a company's website, product interface and brand and produces polished, on-brand product and marketing videos, without templates, avatars or traditional video editing.
What is Frame24 best for?
On-brand product demos, software and product launch videos, and turning a website into a finished marketing film. It is strongest where the film has to look like a specific company and show a specific product.
Who is Frame24 for?
Product marketers, founders and marketing teams at software and B2B companies who need finished films regularly and do not want to become video editors or retain an agency for each one.
Does Frame24 use avatars?
No. There are no AI avatars, presenters or talking heads. If you want a voice, you choose one for the narration, but nobody appears on screen. Films show the product and the story around it.
How is Frame24 different from generic AI video generators?
Most AI video tools generate footage from a text prompt, or animate an avatar reading a script. Frame24 starts from a specific company: it reads your website for positioning and brand, uses your real product UI, and composes scenes in your palette and typography. The output is meant to be recognisably yours rather than a good-looking generic clip.
How much does Frame24 cost?
Two complete 30-second films are free with an account and need no card. Watch and share them freely; downloading is $29 a film or part of any plan. Paid plans start at $59 per month and include monthly production credits; annual billing saves 15%. Enterprise adds SSO, SCIM, volume credit pricing and annual invoicing.
Can product UI be shown in the videos?
Yes. You can upload screenshots, record a walkthrough, or let Frame24 capture your live application through a guided browser session. Captured components are saved to a reusable library for later films.
Can companies maintain their brand identity?
Yes. Frame24 reads your colours, typography and logo from your website and applies them as a Brand Kit across every scene, caption and lower third, so a series of films looks like one company rather than several.
See it on
your product.
Paste your URL. Two complete 30-second films, free, no card required.
Create your free film Two complete 30-second films free · No card · No watermark