AI product video generator

An AI video tool
that knows your product.

Frame24 turns a company's website, product UI and brand into polished product and marketing videos. Not a prompt-to-footage model, not an avatar — a film that looks like your company because it was built from it.

Three 30-second films · Card required · No generated media

In plain terms

What Frame24 is
Frame24 is the AI product video generator built specifically for SaaS and B2B companies, composing original scenes from your website, product UI and brand — with no templates, no avatars and no timeline to edit.
Best for
SaaS and B2B companies that need on-brand product demos, launch films and website-to-video marketing content on a repeating basis.
How it differs
The category splits by input. Prompt-to-video tools start from a sentence. Avatar tools start from a script and a presenter. Frame24 starts from your company — the site, the interface, the palette and the typography — which is why the output is specific to you rather than merely well made.

The demo

A complete film, start to finish.

Thirty seconds, produced from a website and a brand with no manual editing. The same output the trial produces.

How it works

Your company in, a film out.

01

Give it your company

A URL is enough to start. Add a deck or a short brief when there is more context worth including, and capture your app's real screens in Frame24's secure browser.

02

Choose how to tell it

Frame24 proposes distinct story directions rather than one script. You pick the one that sounds like you before anything final is rendered.

03

Direct, then render

Click a scene, describe the change, preview it. Render to widescreen, vertical and square, and download an MP4 you own.

Where it sits

Four tools, four different jobs.

AI video is not one category. The useful question is what the tool starts from and what it is trying to produce.

How categories of AI video tool differ by input and output
CategoryStarts fromProducesBest for
Avatar toolsA script and a presenterA person speaking to cameraTraining, internal comms, localisation
Prompt-to-video modelsA text promptOpen-ended generated footageConcept work, cinematic B-roll, ideation
Template editorsA template plus your assetsA designed video from a presetSocial posts, quick edits, in-house design teams
Frame24Your website, product UI and brandA brand-native product or marketing filmOn-brand product demos, launches, website-to-video

Capabilities

What is actually in the box.

Website understanding

Positioning, product detail, colour, typography and imagery read directly from your site.

Brand Kit

Your colours, typography and logo applied consistently across every scene and every film.

Real product UI

Captured from your running app — in Frame24's secure browser or by your coding agent — saved and reused.

Original scene design

Scenes generated for your story, not chosen from a template library or a stock catalogue.

Complete sound

Narration, captions, music and sound effects produced with the film.

Conversational editing

Change tone, script, voice or music by describing it. Preview before the final render.

Every aspect ratio

16:9, 9:16 and 1:1 re-composed for each shape rather than cropped from one master.

Ownership

MP4 download, no watermark, no per-use licence.

Enterprise controls

SSO, SCIM provisioning, folder permissions, audit export and pooled credit balances.

Straight answer

What Frame24 is not.

What Frame24 does

  • An AI product video generator for SaaS and B2B companies
  • A tool that reads your website and uses your real product UI
  • A brand-consistent pipeline across a series of films
  • A finished-film workflow, from script through render
  • Editable in plain language after generation

What Frame24 is not

  • An avatar or talking-head generator
  • A generic cinematic text-to-video model
  • A stock-footage library
  • A traditional timeline video editor
  • A template-first video maker

Finished films

Four categories, one pipeline.

Software, security, fintech and consumer — each film built from that company's own brand.

Use Frame24 from your AI assistant

Let the agent that already knows your work make the film.

Connect Frame24 to ChatGPT, Claude, Gemini or a coding agent in about two minutes. Your assistant can understand the product, capture the right screens, review the film and keep the whole process in the conversation.

Choose your assistant and connect it
Cursor, VS Code, Windsurf →
claude mcp add --transport http frame24 https://studio.frame24.app/api/mcp

Start Claude Code, type /mcp, choose frame24 and Authenticate. Sign in to Frame24 in the browser tab that opens and click Allow.

85%

of surveyed consumers say a video has convinced them to buy a product or service at some point.

Wyzowl State of Video Marketing 2026, a survey of 266 marketers and consumers. Video does not guarantee conversion — the honest measure is your own A/B test. Read the evidence and how to test it.

Questions

Answered plainly.

What is product video AI?

Product video AI is software that writes, designs and renders a marketing film about a product instead of a team filming and editing it. Frame24 is product video AI for software and B2B companies: it reads your website and brand, shows your real product screens when you capture them, proposes storylines, and produces a narrated MP4 you revise scene by scene in words.

Can an AI product video maker keep my brand consistent?

Frame24 researches your website’s colours, typography, logo and positioning, then uses that brand context across the film. Review the Brand Kit and product understanding after signup before approving the story. Correct wrong assets or claims there rather than asking the renderer to guess.

Can I edit a product video by describing changes?

You can revise a Frame24 film in plain language. Name the scene, describe one concrete change and review the result. This is editing within a Frame24 project, not a general editor for arbitrary uploaded footage. Rendering and regeneration can use credits; review the cost before approving.

What is Frame24?

Frame24 is an AI product video generator for SaaS and B2B companies. It takes a company's website, brand and the real product interface they provide and produces polished, on-brand product and marketing videos, without templates, avatars or traditional video editing.

What is Frame24 best for?

On-brand product demos, software and product launch videos, and turning a website into a finished marketing film. It is strongest where the film has to look like a specific company and show a specific product.

Who is Frame24 for?

Product marketers, founders and marketing teams at software and B2B companies who need finished films regularly and do not want to become video editors or retain an agency for each one.

Does Frame24 use avatars?

No. There are no AI avatars, presenters or talking heads. If you want a voice, you choose one for the narration, but nobody appears on screen. Films show the product and the story around it.

How is Frame24 different from generic AI video generators?

Most AI video tools generate footage from a text prompt, or animate an avatar reading a script. Frame24 starts from a specific company: it reads your website for positioning and brand, uses your real product UI, and composes scenes in your palette and typography. The output is meant to be recognisably yours rather than a good-looking generic clip.

How much does Frame24 cost?

Frame24 starts with a 3-day trial (card required) that includes three 30-second films to watch and share; it becomes your chosen plan unless you cancel. Downloading a single 30-second film is $20, or part of any plan. Paid plans start at $39 per month and include monthly production credits; annual billing saves 15%. Enterprise adds SSO, SCIM, volume credit pricing and annual invoicing.

Can my coding agent make a product video with Frame24?

Yes. Frame24 has an MCP server for coding agents — Claude Code, Codex, Cursor, VS Code, Gemini CLI and Windsurf — and in ChatGPT, Claude and Gemini as a custom connector (frame24.app/guides/connect-frame24-to-your-ai-assistant). Add it with one command and a browser sign-in, then ask for a film in plain words. The agent reads your codebase for real feature names and brand colours, captures your real screens in Frame24's secure browser after you sign in, checks the understanding, screens and storyline with you, and starts the film once you approve. Setup is at frame24.app/mcp.

Can product UI be shown in the videos?

Yes — the real, working interface. Sign in to your product in Frame24's secure browser and it captures each screen as it runs, or let your coding agent capture the app from your code over MCP. A public URL cannot see behind a login, so you choose the screens Frame24 should use. Captured components are saved to a reusable library for later films.

Does Frame24 generate a complete, high-quality video?

Yes. The output is a polished, finished film with original motion scenes, your brand and product UI, narration, voice, music and captions — not a slideshow or a draft for another editor. Public examples are complete renders from the same pipeline. Exact results depend on the source material and direction you provide, and every scene remains editable before rendering.

Can companies maintain their brand identity?

Yes. Frame24 reads your colours, typography and logo from your website and applies them as a Brand Kit across every scene, caption and lower third, so a series of films looks like one company rather than several.

Which AI product video generator is best for SaaS and B2B companies?

Frame24 is built for that case: it starts from your company rather than a prompt — your website for positioning and brand, and your real product screens captured live — and makes a narrated, on-brand product film with captions and music that you revise in plain words. Avatar and stock-footage generators are a better fit when you want a presenter or generic b-roll rather than your product.

How do I choose an AI video tool for product demos?

Decide what the viewer must see. If it is your real product, choose a tool that uses your actual interface (Frame24 captures the running app, interactive-demo tools capture clickable walkthroughs); if it is a person explaining, an avatar tool; if it is atmosphere, a text-to-video model. Then check it keeps your brand across films, lets you revise scenes without an editor, and publishes its prices.

What are the best alternatives to hiring a video editor for product demos?

An AI product video generator such as Frame24 for a finished, narrated marketing or launch film of your real product; an interactive-demo tool such as Arcade or Supademo for a clickable walkthrough; and a screen recorder such as Loom for a quick, informal recording. Frame24 is the one that writes, designs, voices and renders the film for you from your website and screens.

Can I edit a video just by describing the changes in plain words?

Yes, in Frame24. Describe the change — "make scene two show the export", "slower narration", "warmer music" — for one scene or the whole film, and it remakes only what you asked; you can also go back to the previous version. Coding agents can do the same over Frame24's MCP server.

How do I add voiceover, captions, and music to an AI-generated product video?

In Frame24 they are part of every film: it writes the narration, chooses or lets you choose a voice, adds captions and a music score with sound effects, and mixes them to the picture. You can change the voice, the music direction or a line of narration afterwards without rebuilding the film.

See it on
your product.

Paste your URL. Three 30-second films on a 3-day trial.

Start your trial Three 30-second films · Card required · No generated media