AI product video generator for SaaS and apps

Turn your big
idea into
a film people
get.

Paste your website. Frame24 writes, designs and narrates an original film around your real product screens, for a demo, a launch or a pitch, then changes any scene when you say what to fix.

Three 30-second trial films · Card required · MP4 download $20

Made with Frame2400:00:30:00
✦Started with a URL. Shaped with feedback.
No templatesNo stock footageVoice, music + captionsEvery formatYours to keep

Finished Frame24 films

See what actually comes out.

Four complete examples across software, security, finance and consumer products. Press any film to watch it full-size, or read how each one was made.

KlaroFinancial operations, for founders and startup teamsRead about this film
OzoneAI code review that ranks vulnerabilities by real riskRead about this film
NURAFunctional sparkling water, for a premium retail launchRead about this film
NotequoteTurns rough job notes into professional quotations in secondsRead about this film

In plain terms

What Frame24 is.

Frame24 is an AI product video generator for SaaS and B2B companies. It turns your website, brand and the real product UI you provide into polished, on-brand marketing videos — without templates, avatars or traditional video editing.

Best for: On-brand product demos, software launch videos and website-to-video creation.

What it does

  • Reads your website to pick up positioning, product detail and brand
  • Brand Kit: your colours, typography and logo applied across every scene
  • Captures your real, running product UI in a secure browser or through your coding agent
  • Original scenes built per film — no templates and no stock-footage library
  • Optional narration without avatars or on-screen presenters
  • Voiceover, captions, music and sound effects included
  • Conversational editing — describe the change instead of using a timeline
  • 16:9, 9:16 and 1:1 re-composed per format rather than cropped
  • MP4 download with no watermark and no per-use licence
  • MCP server for coding agents (Claude Code, Codex, Cursor, VS Code, Gemini CLI, Windsurf): the agent researches the product from its codebase, captures the real UI and directs the film

What it is not

  • Not an avatar or talking-head generator
  • Not a generic cinematic text-to-video model
  • Not a stock-footage library
  • Not a traditional timeline video editor
  • Not a template-first video maker

Pricing

  • Three-day card-required trial with three 30-second films
  • Creator — $39/month, 450 credits
  • Pro — $149/month, 2,000 credits
  • Studio — $399/month, 6,000 credits
  • Enterprise — Custom — SSO, SCIM, volume credit pricing, annual invoicing
Full pricing

Some products take a whole deck to explain.

A good film makes the idea click.

Frame24 brings the problem, the product and the payoff into one clear story, then tells it in your colours, your voice and your point of view. The result is easier to understand than another presentation and far easier to pass around.

Built for two high-stakes moments

When the idea is too important for another deck.

Make a complicated offer feel clear, or give a new product the entrance it deserves.

01

Complex sales

Help the whole buying committee get it.

When you sell a platform, transformation or major project, the value can disappear inside a long deck. A short film gives everyone the same clear picture of the problem, the approach and the outcome.

  • Open the pitch with the big picture
  • Make the product and process feel tangible
  • Send a story people can replay and forward
02

Founder launches

Give the product the launch it deserves.

You already did the hard work of building something good. Turn it into a film that makes the product feel real, explains why it matters and looks as considered as the product itself.

  • Lead the homepage with a clear product story
  • Launch with more than screenshots and feature lists
  • Give customers and investors something memorable

Why this works

People understand more when they can see the story.

Video does not replace a strong offer. It gives that offer a better chance to be understood, trusted and remembered.

85%

say a video has convinced them to buy a product or service.

89%

say video quality affects how much they trust a brand.

63%

prefer a short video when learning about a product or service.

Source: Wyzowl State of Video Marketing 2026, 266 marketers and consumers.Read the evidence and how to test it

How it works

From your website to a film you are proud to send.

You stay in charge of the story without learning editing software.

01
⌁

Give us your website and your app

Paste the URL, then sign in to your product once in our secure browser so Frame24 can capture the real screens. Add a deck or a few lines of context if it helps.

02
✦

Choose the story that feels right

Frame24 proposes distinct ways to tell it. Pick the direction that sounds like you before a single final frame is rendered.

03
▶

Give feedback like you would to a person

Click a scene and say what should change. Preview the result, adjust the voice or music, and render when you are happy.

New · in your AI assistant

Or let your AI assistant make it.

Your assistant already knows your product and the work you are doing. Add Frame24 to Claude Code, Codex, Cursor, VS Code, Gemini CLI or Windsurf with one command and one sign-in, and ask for a film in plain words. Use ChatGPT, Claude or Gemini instead? Add it as a custom connector.

  • The right words. It reads your code for real feature names and your exact brand colours.
  • Your real screens. It captures your running app, or renders your components straight from the code — no screenshots, no screen recordings.
  • Nothing made without your yes. It checks what Frame24 understood, the screens and the storyline with its cost.
Cursor, VS Code, Windsurf →
claude mcp add --transport http frame24 https://studio.frame24.app/api/mcp

Start Claude Code, type /mcp, choose frame24 and Authenticate. Sign in to Frame24 in the browser tab that opens and click Allow.

Every agent, step by step
$ claude mcp add --transport http frame24 https://studio.frame24.app/api/mcp

> Make a 30-second launch film for the export feature we just shipped.

frame24 Read the codebase: exports, scheduling, CSV and PDF.
frame24 Captured 5 screens of the export flow.
frame24 Storyline ready — 5 scenes, 30s. Shall I make it?

> Yes.

✓ Film ready: studio.frame24.app/p/acme/v/…

Ready for wherever the story goes

One film, made for every screen.

Frame24 re-composes the scenes for each aspect ratio instead of chopping the edges off, so the story still works everywhere.

16:9

Widescreen

Homepage, YouTube, stage

9:16

Vertical

Reels, TikTok, Stories

1:1

Square

LinkedIn, feed ads

Which format for which platform

Editing without editing software

Change anything.
Use your own words.

Click the scene, explain what is not working and ask for the change the same way you would give feedback to a creative partner. Frame24 rebuilds the preview without making you fight a timeline.

  • ✓ Ask for a different tone or visual idea
  • ✓ Change the script, voice or music
  • ✓ Preview every change before the final render
Campaign film
Complexity,
made clear.
Built for the work between teams.
Editing scene 2
The idea is right, but make this feel more confident.

Done. I tightened the pacing and made the type more direct.

For sales and marketing teams

Make complex ideas easier to sell, at scale.

Give teams a repeatable way to turn products, proposals and customer stories into films, within the identity, access and procurement requirements of your organisation.

Before you start

Questions worth asking.

What do I need to get started?

A website is enough. Paste the URL and Frame24 picks up your positioning, voice, colours, typography and product details. You can also add a pitch deck, images or a short brief when there is more context to include. To show the product itself, Frame24 captures your running app — you sign in once in its secure browser, or your coding agent captures it from the code.

Can my coding agent make the film?

Yes. Frame24 has an MCP server for coding agents — Claude Code, Codex, Cursor, VS Code, Gemini CLI and Windsurf — and in ChatGPT, Claude and Gemini as a custom connector (frame24.app/guides/connect-frame24-to-your-ai-assistant). Add it with one command and a browser sign-in, then ask for a film in plain words. Your agent reads the codebase for real feature names and brand colours, captures your real screens from the running app — or renders your components straight from the code — checks the understanding, screens and storyline with you, and starts the film when you approve. Setup is at frame24.app/mcp.

Does it just put my logo on stock footage?

No. Frame24 builds each scene from your palette, typography, product and words. The motion is created for the story rather than dropped into a template, so the finished film feels like your company, not a generic AI video with a different logo.

How long does a film take?

Brand research and creative directions arrive in minutes. You choose the story, make any changes and render when it feels right. The final timing depends on the length and complexity of the film, but the workflow is built for hours rather than an agency production cycle measured in weeks.

What if I want to change something?

Click the scene and explain the change in your own words. You can ask for a different tone, rewrite the narration, change the voice or music, and preview the result before committing to the final render.

What formats do I get?

Widescreen for a site or a stage, vertical for Reels, TikTok and Stories, and square for feeds. The same film is re-composed for each shape rather than cropped, so the framing still works.

Who owns the film?

You do. Download the MP4 and use it anywhere , paid media, your homepage, a pitch, a conference stage. There is no watermark and no per-use licence.

What is Frame24?

Frame24 is an AI product video generator for SaaS and B2B companies. It turns your website, brand and the real product UI you provide into polished, on-brand marketing videos — without templates, avatars or traditional video editing.

What is Frame24 best for?

On-brand product demos, software launch videos and website-to-video creation. It is strongest when the film has to look like one specific company and show one specific product.

Does Frame24 use avatars?

No. There are no AI avatars, presenters or talking heads. You choose a narration voice if you want one, but nobody appears on screen — the film shows your product and your brand.

Can AI turn my website into a video?

Yes. Paste a URL and Frame24 reads your positioning, product detail, colours and typography from the page, then composes an original film from them. It is not a scroll-capture of the page and not stock footage behind a voiceover.

Can Frame24 show my actual product UI?

Yes — your real, working interface, not pictures of it. Sign in to your product in Frame24's secure browser and it captures each screen as it runs, or let your coding agent capture the app from your code over MCP. Either way the film gets the real cards, rows, figures and buttons, so they can move as part of the story instead of sitting there as a screenshot. Frame24 does not take screenshots or screen recordings: a public URL cannot see behind your login, so you choose exactly which screens to capture. They are saved to a reusable library for later films.

Can Frame24 match my brand colors and fonts?

Yes. Frame24 reads the colours and font families your site actually uses, plus your logo and its dark-background variant, and applies them as a Brand Kit across every scene, caption and lower third.

How do I make a software demo video with Frame24?

Paste your product URL, capture the screens that matter in Frame24's secure browser (or have your coding agent capture them), choose one of the story directions Frame24 proposes, then refine any scene by describing the change. Render to widescreen, vertical and square when it is right.

How is Frame24 different from HeyGen or Synthesia?

HeyGen and Synthesia are built around AI avatars — a synthetic presenter delivering a script, with strong multi-language presenter workflows. Frame24 uses no avatars at all: it builds scenes from your website, brand and real product UI. If the video should show a person, they are the right tools. If it should show the product, Frame24 is.

How much does Frame24 cost?

The 3-day card-required trial includes three 30-second films without generated media. Downloading is $20 a film or part of any plan. Paid plans start at $39 per month and include monthly production credits, with 15% off annual billing. Enterprise adds SSO, SCIM, volume credit pricing and annual invoicing.

Have something
worth understanding?

Turn it into a film people will watch, remember and pass on.

Start your free trial Three trial films · Card required