Paste your website
Frame24 reads your positioning, product detail, colours, type and logo, and proposes a few distinct stories to tell.
Explainer video maker
Explain the product
by showing it.
Frame24 is an AI explainer video maker for software and products. It writes the story, animates your real interface in your brand, adds a voiceover and music, and hands you a finished film you can revise by describing changes.
Three 30-second films · Card required · No generated media
Use Frame24 from your AI assistant
Let the agent that already knows your work make the film.
Connect Frame24 to ChatGPT, Claude, Gemini or a coding agent in about two minutes. Your assistant can understand the product, capture the right screens, review the film and keep the whole process in the conversation.
Choose your assistant and connect itclaude mcp add --transport http frame24 https://studio.frame24.app/api/mcpStart Claude Code, type /mcp, choose frame24 and Authenticate. Sign in to Frame24 in the browser tab that opens and click Allow.
In plain terms
- What Frame24 is
- Frame24 is an AI explainer video maker: it turns your website and product screens into an animated, narrated explainer in your brand — story, motion graphics, voice, music and captions — with no animator and no timeline.
- Best for
- Software and product teams who need an explainer for a homepage, a launch, onboarding or sales, and want it to show the real product rather than generic illustrations.
- How it differs
- Most explainer tools hand you characters and templates to assemble. Frame24 starts from what you already have — your site and your interface — and builds the explainer around them, so it could only be about your product.
How it works
From URL to explainer.
The parts of an explainer brief that a studio would ask for are already on your website.
Add your product
Screens captured from your running app — in Frame24's secure browser or by your coding agent — become the scenes the explainer animates.
Review and revise
Watch the film in the browser, describe any change in plain words, and render the version you approve.
What you get
A finished explainer, not a template.
A written story
One problem, the mechanism that solves it, the outcome — in your own language, from how your site describes the product.
Your real interface
The screens move, zoom and point at the moments that matter, so viewers see how the product actually works.
Your brand throughout
Colours, typography and logo applied to every scene, caption and title.
Voice, music, captions
A narrator you choose, music and sound design, and captions, produced with the film.
30 or 60 seconds
A short explainer for a homepage or ad, or a longer one for a workflow with several steps.
Revise in words
Say what should change in any scene; it is rewritten, not re-recorded.
Straight answer
What kind of explainer this is.
Frame24 explainers are
- Motion graphics around your real product
- Written from your own positioning
- In your colours, type and logo
- Narrated, with music and captions
- Editable by describing changes
They are not
- Character or whiteboard animation
- Stock footage behind an AI voice
- An avatar presenting a script
- A template with your logo in the corner
- A draft you finish in an editor
Finished films
Explainers made this way.
Each began with a company's own website and product.
Questions
Answered plainly.
What is the best AI explainer video maker for a software launch?
One that shows the product rather than illustrating it. Frame24 makes animated explainers from your website and your real interface: it writes the story, designs motion-graphics scenes in your brand around your screens, adds a narrator and music, and lets you change any scene by describing what you want.
How do I make an animated explainer video without an animator?
Paste your website. Frame24 reads your positioning and brand and proposes a few ways to tell the story. Pick one, capture your app's real screens in Frame24's secure browser (or have your coding agent capture them), and Frame24 builds the animated film. You review it in the browser and revise scenes in plain language.
How long should an explainer video be?
30 seconds for a homepage or an ad, where it has to land one idea; 60 seconds when it has to show a workflow with a few steps. Frame24 makes both lengths.
What does an explainer video cost?
Agencies typically quote thousands for an animated explainer. Frame24 starts with a 3-day trial (card required) that includes three 30-second films; plans start at $39 a month, and a single 30-second film download is $20.
Does Frame24 use characters or avatars?
No. Explainers are motion graphics built around your product, brand and copy. If your story needs illustrated characters, a character-animation tool is the better fit.
Your product,
explained.
Paste your URL and see the first cut. Three 30-second films on a 3-day trial.
Start your trial Three 30-second films · Card required · No generated media