Read from the site
Frame24 parses your CSS for the colours and font families in actual use, then takes a screenshot and runs a vision pass to recover the palette, mood and tone the code alone does not express.
Brand Kit
Every film,
unmistakably yours.
Frame24's Brand Kit is the colours, typography, logo and product material a film is built against. It is read from your website once and then applied to everything you make, so film five still looks like film one.
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In plain terms
- What Frame24 is
- Frame24 is an AI product video generator with a Brand Kit that reads your colours, typography and logo once and applies them across every film, so a series of videos looks like one company rather than several.
- Best for
- Companies producing more than one video, who need the whole set to look like a single brand rather than a series of unrelated experiments.
- How it differs
- Most tools treat brand as a styling pass applied at the end — a logo in the corner, a colour on the captions. Frame24 reads the brand first and composes scenes from it, which is why the output reads as your company rather than as a video wearing your logo.
How it is built
Read once, applied everywhere.
The Brand Kit is assembled at the start of a project and then reused by every film in it.
Confirm and correct
You see what was detected and change anything wrong. State colours or fonts explicitly and they are honoured exactly, rather than blended with what was guessed.
Reused by every film
The kit is stored on the project. Later films — a launch, then three feature announcements — start from the same brand with no repeat setup.
What it holds
More than a logo and two colours.
Colour palette
Exact values taken from your site's CSS first, because those are precise, with a vision-derived palette filling in what the CSS does not reveal.
Typography
The font families your site actually uses, applied to titles, body copy, captions and lower thirds across every scene.
Logo, both ways
Your logo and its dark-background variant. Most brands ship both, and using the wrong one is the fastest way to make a film look careless.
Tone and audience
How your company sounds and who it talks to, captured as part of the brand so narration matches your positioning rather than a generic register.
Asset library
Logos and marks, product shots, screenshots, covers and artwork, backgrounds, icons — organised and available to any film in the project.
Product UI screens
Interface captures are kept as their own category, separate from brand media, because they are working material for building product scenes.
Straight answer
What “on-brand” means here.
What the Brand Kit does
- Reads exact colours and fonts from your live site
- Finds your logo and its dark-background variant
- Captures tone and audience, not just visuals
- Persists across every film in the project
- Stays editable, including in conversation
What it is not
- A logo watermark dropped onto a finished template
- A single accent colour applied to captions
- A one-off setting you redo for every video
- A guess you cannot see or correct
- A lock — you can override any detected value
Finished films
Four brands, four looks.
Each film built against its own company's palette, typography and product material.
89%
say video quality affects how much they trust a brand. Consistency across a series is part of what reads as quality.
Wyzowl State of Video Marketing 2026, a survey of 266 marketers and consumers. Video does not guarantee conversion — the honest measure is your own A/B test. Read the evidence and how to test it.
Questions
Answered plainly.
Can Frame24 match my existing brand?
Yes. When you paste your URL, Frame24 reads the site's CSS for the colours and font families it actually uses, takes a screenshot for a vision pass that recovers the palette and mood, and finds your logo — including a version that works on dark backgrounds. Those become the Brand Kit every scene of every film is built against.
Can Frame24 use my brand colors and fonts?
Yes, and it prefers the exact values. Colours detected in your site's CSS are used first because they are precise; the vision pass fills in anything the CSS does not expose. You can correct or override any of it, and you can state colours and fonts explicitly if you would rather not rely on detection.
What is in a Frame24 Brand Kit?
Your colour palette, typography, logo and dark-background logo variant, brand tone and audience, plus an asset library of logos, product shots, screenshots, covers, backgrounds and icons. Saved product UI screens are kept separately, as working material for building interface scenes.
What if my site is blocked or the detection is wrong?
Some sites block automated reading, and Frame24 tells you when that has happened rather than quietly guessing. In that case — or any time the detection is off — you set the palette, typography and logo yourself, or upload brand assets directly.
Does the Brand Kit persist between films?
Yes. It is stored on the project, so the second film starts from the same brand as the first without redoing setup. This is what makes a quarter of launch and announcement films look like one campaign.
Can I change the brand after the first film?
Yes. The Brand Kit is editable, and you can refine it in conversation the same way you edit a film — adjust the palette, swap the logo variant, change the tone — and subsequent renders pick up the change.
See your brand
in motion.
Paste your URL and look at what Frame24 reads from it. One complete film, free.
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