Paste your website
Frame24 reads your positioning, colours, type and logo, and proposes a few ways to tell the story.
Feature launch video
Feature launch video
Announce a feature by showing it: the old friction, the new control in context and what changes for the user.
Three-day trial · Card required · Three 30-second films
In plain terms
- What Frame24 is
- Plan a feature launch video around what changed, the new action and its visible result. Use the shipping interface and keep the previous workflow in context.
- Best for
- Product marketers and existing users who need a product-led film made from approved material, in their own brand.
- How it differs
- An announcement is easy to make exciting and hard to make exact. Confirm that the UI and wording match the shipped release, rather than a prototype the audience cannot use.
The scenes that make the argument
The scenes that make the argument
Three scenes carry a short product film: where the viewer starts, the action in your product, and the result.
| Scene | What to show |
|---|---|
| Old friction | Show the friction in the existing workflow using a real screen from the released product. |
| New control in context | Capture the new control in context and the action it now enables. Avoid inventing a menu item from a release-note description. |
| Changed outcome | Hold the changed outcome and name any plan, role or rollout limitation that matters. |
A concrete storyline
A concrete storyline
For example: a team can now filter a queue by owner, so a user opens the existing queue, applies the new control and gets the relevant view. One change is enough for a film. If the feature is behind a flag, label its availability before showing it as a general release.
The buyer objection to answer
The buyer objection to answer
An announcement is easy to make exciting and hard to make exact. Confirm that the UI and wording match the shipped release, rather than a prototype the audience cannot use.
How it works
How it works
Add your product
Screens captured from your running app — in Frame24's secure browser or by your coding agent — become the scenes.
Review and revise
Watch the film in the browser, describe any change in plain words, and render the version you approve.
A real pipeline example
Ozone
Ozone illustrates a risk-ranking software story: a queue becomes a shortlist. This is a real Frame24 pipeline example, not an endorsement or proof of your product’s capabilities.
Public prices in US dollars
Public prices in US dollars
Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.
| Option | Price in USD | What is included |
|---|---|---|
| Trial | $0 | Three-day card-required trial: three 30-second films, no downloads or generated media |
| Creator | $39 per month | 450 production credits |
| Pro | $149 per month | 2,000 production credits |
| Studio | $399 per month | 6,000 production credits |
| One 30-second film download | $20 | One 30-second film download |
Standard films are 30 or 60 seconds; more than 30 requires paid access. Text and narration support eleven selectable film languages. No native regional accent or bulk translation workflow is promised.
Frame24 does not monitor your releases or automatically know which feature flags are enabled for customers.
Frame24 has an OAuth MCP server for Claude Code, Codex, Cursor, VS Code Copilot, Gemini CLI and Windsurf. ChatGPT, Claude and Gemini have custom-connector setup guides. Perplexity connector support is not claimed. MCP (English)
Questions
Answered plainly.
What should a feature launch video show?
Show old friction → new control in context → changed outcome. Show the friction in the existing workflow using a real screen from the released product. Hold the changed outcome and name any plan, role or rollout limitation that matters.
How do I prepare material for a feature launch video?
Use your website and approved product material, then supply the actual screens or images for the job. Capture the new control in context and the action it now enables. Avoid inventing a menu item from a release-note description. A public URL alone does not expose private application screens.
Can Frame24 replace specialist review for a feature launch video?
Frame24 does not monitor your releases or automatically know which feature flags are enabled for customers. Review the final claims and supplied assets with the people responsible for the product before publishing.
How much does Frame24 cost?
Three-day card-required trial: three 30-second films, no downloads or generated media. Creator: $39 per month. One 30-second film download: $20. Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.
Make the film from your evidence
Start with your website and approved source material. Check the scenes and claims before rendering.
Start your trial Three-day trial · Card required · Three 30-second films