Playbook
The distribution playbook
A film nobody watches is a cost, not an asset. Where product video actually gets seen, what to cut for each surface, and what to measure once it is out.
The Product Hunt launch video
It plays muted, small, in a gallery, to someone who has never heard of you. Here is what that constraint actually demands of the film.
21 September 2026Where product videos actually get watched
A product video is not a channel strategy. Put the right cut where the viewer already has the question.
21 September 2026Does a video on your landing page convert?
A landing-page video does not convert by existing. It converts when it answers the objection the page leaves unresolved.
21 September 2026The two-week launch sequence
The launch asset is the start of the sequence. Give each cut a different job and publish it when the question is live.
21 September 2026The LinkedIn product video playbook
LinkedIn is a feed, not a screening room. Make the product legible before asking anyone to stop scrolling.
21 September 2026YouTube for B2B software
A small channel can still be useful when each video owns a question people will ask again.
21 September 2026Send a film instead of a deck
A sales film should answer the question in the thread, not replay the entire pitch deck with music.
21 September 2026One film, ten assets
Repurposing is not exporting ten sizes. It is giving the same proof ten different jobs.
21 September 2026Video in onboarding and activation
The best onboarding video appears at the moment of friction and leaves the user with a next action.
21 September 2026What to measure, and what to ignore
A view is evidence that a player started. It is not evidence that the product became clearer or the buyer moved.
21 September 2026Choosing the right video format for every platform
Cropping a widescreen film for Reels is why it underperforms. What each platform actually needs.
8 July 2026How to actually reach your audience with video
A great film nobody sees loses to an average one placed well. A distribution plan you can run in a week.
19 June 2026Eight ways companies actually use brand films
The homepage film is the obvious one. These are the seven that usually pay for themselves faster.
5 June 2026Best product launch video tools
The best launch tool depends on the proof you need: real product UI, a presenter, a recording, or complete editorial control.
21 September 2026Get one film onto every platform it needs to reach
Frame24 designs a scene for the format it is given rather than cropping a wide shot down. That means a second format is a second film — a fast one, because your brand and screens are already saved.
21 September 2026Announce a feature in a day
One change, one film, one day. The whole job is a short recording, a Polish makeover, and a vertical cut for the places people will actually see it.
21 September 2026A launch in a week: the brand film and the demo
A launch page needs a film that says what this is, and a film that shows it works. They are not the same film cut two ways — here is how to make both properly, from one project.
21 September 2026I have a video — how do I get customers from it?
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