What the product is
Financial operations, for founders and startup teams
Fintech · 9:16
Klaro
Financial operations, for founders and startup teams
About this film
The product and the approach.
A vertical product film for a financial-operations tool aimed at founders and small finance teams. The film opens on the problem — spreadsheet reconciliation across accounts — then moves through the product's own interface to the outcome, in the brand's palette and typography throughout.
Type of film
A 9:16 fintech film, produced end to end with Frame24 — script, scene design, voice, music and captions.
Objective
Make the value legible in under a minute to someone who has never seen the product, and do it in the company’s own visual language.
How it was built
From the company’s website and brand, with product material where the interface deserved screen time. No templates, no stock footage, no presenter.
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