What the product is
Functional sparkling water, for a premium retail launch
Consumer · 16:9
NURA
Functional sparkling water, for a premium retail launch
About this film
The product and the approach.
A widescreen launch film for a consumer drinks brand entering retail. It shows what the same pipeline does when the subject is physical rather than software: product-led composition, a restrained palette drawn from the packaging, and a single clear claim held long enough to land.
Type of film
A 16:9 consumer film, produced end to end with Frame24 — script, scene design, voice, music and captions.
Objective
Make the value legible in under a minute to someone who has never seen the product, and do it in the company’s own visual language.
How it was built
From the company’s website and brand, with product material where the interface deserved screen time. No templates, no stock footage, no presenter.
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