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Consumer goods launch video
Consumer goods launch video
Turn your product photography, packaging and brand into a short film that says what the product is and where to buy it.
Three-day trial · Card required · Three 30-second films
In plain terms
- What Frame24 is
- Plan a consumer product film using authorised packaging, a verifiable detail and the purchase destination. Real imagery must carry the product claims.
- Best for
- CPG and FMCG brand teams who need a product-led film made from approved material, in their own brand.
- How it differs
- A motion film can present a physical product convincingly, but it cannot invent evidence of how that product performs. Supply real product assets when texture, handling or use is the point.
The scenes that make the argument
The scenes that make the argument
Three scenes carry a short product film: where the viewer starts, the action in your product, and the result.
| Scene | What to show |
|---|---|
| Packaging and use occasion | Start from supplied packaging or product photography that establishes the actual product and its use occasion. |
| Verifiable product detail | Show one verifiable detail, such as pack size, flavour or material, using approved wording. |
| Shelf or purchase destination | End on a clear purchase destination or retail launch message that matches the actual offer. |
A concrete storyline
A concrete storyline
For example: a shopper sees the new product, understands when they would use it and learns where to find it. NURA is a consumer-drinks film that illustrates packaging-led composition. It is not evidence that Frame24 filmed a tasting or verified a product benefit.
The buyer objection to answer
The buyer objection to answer
A motion film can present a physical product convincingly, but it cannot invent evidence of how that product performs. Supply real product assets when texture, handling or use is the point.
How it works
How it works
Add your product
Screens captured from your running app — in Frame24's secure browser or by your coding agent — become the scenes.
Review and revise
Watch the film in the browser, describe any change in plain words, and render the version you approve.
A real pipeline example
NURA
NURA illustrates packaging-led consumer launch composition. It is a real pipeline example, not evidence of a filmed test, verified health benefit or customer endorsement.
Public prices in US dollars
Public prices in US dollars
Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.
| Option | Price in USD | What is included |
|---|---|---|
| Trial | $0 | Three-day card-required trial: three 30-second films, no downloads or generated media |
| Creator | $39 per month | 450 production credits |
| Pro | $149 per month | 2,000 production credits |
| Studio | $399 per month | 6,000 production credits |
| One 30-second film download | $20 | One 30-second film download |
Standard films are 30 or 60 seconds; more than 30 requires paid access. Text and narration support eleven selectable film languages. No native regional accent or bulk translation workflow is promised.
Frame24 cannot film an actual product test, customer reaction or retail location for you.
Frame24 has an OAuth MCP server for Claude Code, Codex, Cursor, VS Code Copilot, Gemini CLI and Windsurf. ChatGPT, Claude and Gemini have custom-connector setup guides. Perplexity connector support is not claimed. MCP (English)
Questions
Answered plainly.
What should a consumer goods launch video show?
Show packaging and use occasion → verifiable product detail → shelf or purchase destination. Start from supplied packaging or product photography that establishes the actual product and its use occasion. End on a clear purchase destination or retail launch message that matches the actual offer.
How do I prepare material for a consumer goods launch video?
Use your website and approved product material, then supply the actual screens or images for the job. Show one verifiable detail, such as pack size, flavour or material, using approved wording. A public URL alone does not expose private application screens.
Can Frame24 replace specialist review for a consumer goods launch video?
Frame24 cannot film an actual product test, customer reaction or retail location for you. Review the final claims and supplied assets with the people responsible for the product before publishing.
How much does Frame24 cost?
Three-day card-required trial: three 30-second films, no downloads or generated media. Creator: $39 per month. One 30-second film download: $20. Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.
Make the film from your evidence
Start with your website and approved source material. Check the scenes and claims before rendering.
Start your trial Three-day trial · Card required · Three 30-second films