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CPG and FMCG product video
CPG and FMCG product video
Turn pack shots, variants and range into a short, on-brand film for retail buyers and shoppers.
Three-day trial · Card required · Three 30-second films
In plain terms
- What Frame24 is
- Show a CPG or FMCG product through its use occasion, label detail and shelf context. Keep ingredient and performance claims tied to approved packaging.
- Best for
- Brand managers and retail category buyers who need a product-led film made from approved material, in their own brand.
- How it differs
- CPG and FMCG films often blur aspiration with established facts. Use approved ingredient and sustainability language; do not add a retailer's logo to imply availability or endorsement.
The scenes that make the argument
The scenes that make the argument
Three scenes carry a short product film: where the viewer starts, the action in your product, and the result.
| Scene | What to show |
|---|---|
| Pack identity | Show the exact pack design and variant name, keeping the product family distinct from the individual SKU. |
| Size and variant | Present a verified size, ingredient or material detail with enough time for the label to be read. |
| Retail assortment | Finish on the assortment or retail-buyer message, without implying distribution in stores that have not agreed to stock it. |
A concrete storyline
A concrete storyline
For example: a brand manager introduces a new pack size to a category buyer, shows where it sits in the range and gives the factual product detail needed for the listing conversation. The buyer's question is assortment fit, not a general brand manifesto.
The buyer objection to answer
The buyer objection to answer
CPG and FMCG films often blur aspiration with established facts. Use approved ingredient and sustainability language; do not add a retailer's logo to imply availability or endorsement.
How it works
How it works
Add your product
Screens captured from your running app — in Frame24's secure browser or by your coding agent — become the scenes.
Review and revise
Watch the film in the browser, describe any change in plain words, and render the version you approve.
A real pipeline example
NURA
NURA illustrates packaging-led consumer launch composition. It is a real pipeline example, not evidence of a filmed test, verified health benefit or customer endorsement.
Public prices in US dollars
Public prices in US dollars
Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.
| Option | Price in USD | What is included |
|---|---|---|
| Trial | $0 | Three-day card-required trial: three 30-second films, no downloads or generated media |
| Creator | $39 per month | 450 production credits |
| Pro | $149 per month | 2,000 production credits |
| Studio | $399 per month | 6,000 production credits |
| One 30-second film download | $20 | One 30-second film download |
Standard films are 30 or 60 seconds; more than 30 requires paid access. Text and narration support eleven selectable film languages. No native regional accent or bulk translation workflow is promised.
Frame24 does not verify certifications, ingredient claims, recyclability or retail distribution.
Frame24 has an OAuth MCP server for Claude Code, Codex, Cursor, VS Code Copilot, Gemini CLI and Windsurf. ChatGPT, Claude and Gemini have custom-connector setup guides. Perplexity connector support is not claimed. MCP (English)
Questions
Answered plainly.
What should a cpg and fmcg product video show?
Show pack identity → size and variant → retail assortment. Show the exact pack design and variant name, keeping the product family distinct from the individual SKU. Finish on the assortment or retail-buyer message, without implying distribution in stores that have not agreed to stock it.
How do I prepare material for a cpg and fmcg product video?
Use your website and approved product material, then supply the actual screens or images for the job. Present a verified size, ingredient or material detail with enough time for the label to be read. A public URL alone does not expose private application screens.
Can Frame24 replace specialist review for a cpg and fmcg product video?
Frame24 does not verify certifications, ingredient claims, recyclability or retail distribution. Review the final claims and supplied assets with the people responsible for the product before publishing.
How much does Frame24 cost?
Three-day card-required trial: three 30-second films, no downloads or generated media. Creator: $39 per month. One 30-second film download: $20. Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.
Make the film from your evidence
Start with your website and approved source material. Check the scenes and claims before rendering.
Start your trial Three-day trial · Card required · Three 30-second films