Set your Brand Kit up so every film matches
How Frame24's Brand Kit works — the colours, type and logo every scene draws from, how to edit it by hand or in plain language, and why an edit never changes a film you already locked.
Every scene Frame24 generates draws from one object: the project's Brand Kit. Set it up once, deliberately, and every film after the first one starts on-brand without anyone having to remember to apply it — set it up badly, or leave it as whatever research first produced, and every film inherits that instead.
What is actually in it
| Element | What it is | Where it shows up |
|---|---|---|
| Colours | Primary, secondary, accent, background, text — five values | Every scene's palette, title cards, on-screen text |
| Typography | A heading typeface and a body typeface, real Google Fonts | All on-screen text, captions and titles |
| Logo (light) | For light backgrounds — dark ink | Opening and closing marks, watermark-style placements |
| Logo (dark) | The knockout version, for dark backgrounds | Used automatically on scenes with a dark background, so the mark stays visible |
The two logo versions exist because most brands ship both, and using the wrong one on the wrong background makes the mark disappear. Frame24 picks between them per scene, based on that scene's own background, rather than applying one version everywhere and hoping.
Where the first version comes from
A Brand Kit is not something you start from a blank form. When a project is set up, Frame24 generates a few brand variants from the same research it uses to understand your website and positioning, and shows each one with a live preview — an instant, non-rendered mock of a title card in the real colours and real fonts, so choosing between them means looking, not guessing from swatches.
Refining it
Adjusting the Brand Kit
- Start from a generated variant, not a blank onePick whichever of the generated options is closest to right, even if none is exact. Refining from something close is faster than building from nothing.
- Use the hand controls for anything you already knowIf you know your accent colour's hex value or your exact typeface, set it directly rather than describing it — precision beats a plain-language guess.
- Use AI refine for a direction rather than a value"Make it feel more premium" or "warmer, less corporate" are the kind of instruction the refine step is for. It returns the same kind of object it was given, so it can never introduce something the renderer does not understand.
- Refine on top of your own edits, not instead of themRefine starts from whatever you have already set by hand and adjusts it, rather than discarding your changes and generating a fresh system — so a round of hand edits followed by a refine keeps both.
Why an edit does not touch a film you already made
A brand is a living thing on the project page and a fixed thing inside a finished film. The moment a film's direction is locked, its brand is captured as it stood then — a snapshot, not a live reference. Editing the Brand Kit afterwards changes what new films start from; it does not reach back into a film you have already approved and repaint it. That is what makes it safe to keep refining the Brand Kit over the life of a project rather than treating the first choice as final.
What this is not
A Brand Kit is not a full design system — no spacing scale, no icon set, no component library. It is the specific handful of decisions a film actually needs to look like your brand: colour, type and mark. If your brand guidelines run to forty pages, the Brand Kit is the five values from those forty pages that a 30-second film will actually use.
Questions people ask
What does a Frame24 Brand Kit actually contain?
Five colours — primary, secondary, accent, background and text — a heading typeface and a body typeface (real Google Fonts, snapped to the nearest available match), and two logo files: one for light backgrounds and one knockout version for dark ones.
How is the Brand Kit created the first time?
From your project's research. Frame24 generates a small set of brand variants from what it learned about your website and positioning, each shown with a live preview so you can see the actual colours and typefaces before choosing one to start from.
Can I edit the Brand Kit by hand?
Yes — every colour, both typefaces and both logo files have direct hand controls. There is also an AI refine option next to them: describe a direction in plain language and it adjusts the existing system rather than generating a new one from scratch, so your own edits are never discarded.
If I change the Brand Kit, does it change films I already made?
No. A film's brand is captured at the point you lock its direction, so a later Brand Kit edit only affects films made after that point. Nothing you have already approved changes under you.
What size and format should my logo be?
PNG or JPG, up to 5MB. That ceiling is deliberately tight for a logo — the image library allows larger files for photography, where the size is legitimate, but a wordmark that large is usually a mistake worth catching before it reaches a render.
Keep reading
What makes a good brand film
Most weak brand films fail in the same five ways. Each one is fixable before you shoot a frame.
Why brand films outperform everything else you publish
Motion does three things text cannot. Here is what they are, and when a film is still the wrong answer.
How to make a brand video without an agency
You can skip the agency without skipping direction. This is the small-team workflow that keeps quality high and revisions under control.