Landing page video: what to put on your landing page

Landing page video

A visitor decides in seconds. A short film near the top of the page can show the product keeping the headline's promise before they scroll away.

Three-day trial · Card required · Three 30-second films

In plain terms

What Frame24 is
Plan a video for a landing page or homepage hero: one promise, the product proving it, one next step. Keep it short, captioned and readable without sound.
Best for
Founders and marketing teams who want a short product film for a landing page or homepage hero, made from their own site, brand and screens.
How it differs
A background loop or a full feature tour rarely helps a landing page. A visitor who presses play wants the headline proven quickly; anything longer belongs on a demo or feature page the landing page links to.

The scenes that make the argument

The scenes that make the argument

Three scenes carry a short product film: where the viewer starts, the action in your product, and the result.

Landing page video: what to put on your landing page
SceneWhat to show
The page's promiseOpen on the same promise as the headline above the video, in the visitor's words, so the film and the page say one thing.
The product proving itShow the product doing the job the headline promises, in the real interface, with the important control large enough to read on a laptop.
One next stepEnd on the single action the page asks for, such as starting a trial or booking a demo, with the same wording as the button.

A concrete storyline

A concrete storyline

For example: a scheduling tool's landing page promises 'book meetings without the back-and-forth'. The film opens on that line, shows a meeting link being sent and a time being picked in the real app, and ends on 'Start free' — the same words as the button under it. Pricing, integrations and the team belong further down the page, not in the 30 seconds above it.

The buyer objection to answer

The buyer objection to answer

A background loop or a full feature tour rarely helps a landing page. A visitor who presses play wants the headline proven quickly; anything longer belongs on a demo or feature page the landing page links to.

How it works

How it works

01

Paste your website

Frame24 reads your positioning, colours, type and logo, and proposes a few ways to tell the story.

02

Add your product

Screens captured from your running app — in Frame24's secure browser or by your coding agent — become the scenes.

03

Review and revise

Watch the film in the browser, describe any change in plain words, and render the version you approve.

A real pipeline example

NURA

Nura illustrates a product film made from a company's website and brand. It is a real pipeline example; it does not imply that your product has the same features or that this company endorses Frame24.

NURA · 16:9

Public prices in US dollars

Public prices in US dollars

Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.

OptionPrice in USDWhat is included
Trial$0Three-day card-required trial: three 30-second films, no downloads or generated media
Creator$39 per month450 production credits
Pro$149 per month2,000 production credits
Studio$399 per month6,000 production credits
One 30-second film download$20One 30-second film download

Standard films are 30 or 60 seconds; more than 30 requires paid access. Text and narration support eleven selectable film languages. No native regional accent or bulk translation workflow is promised.

Frame24 makes the film and its cut-downs; it does not host video, build the landing page, run A/B tests or measure how many visitors pressed play.

Frame24 has an OAuth MCP server for Claude Code, Codex, Cursor, VS Code Copilot, Gemini CLI and Windsurf. ChatGPT, Claude and Gemini have custom-connector setup guides. Perplexity connector support is not claimed. MCP (English)

Questions

Answered plainly.

What should a landing page video show?

Show the headline's promise, the product proving it and the one action the page asks for — in about 30 to 60 seconds. Open on the same promise as the headline, show the real product doing that job, and end on the same words as the page's button. Leave pricing and the full feature tour to the rest of the page.

Should a homepage hero video autoplay with sound?

Browsers block autoplay with sound, so a hero video that plays on load starts muted. Write it to work silently: captions, on-screen text and a readable product interface carry the message, and narration helps visitors who unmute or press play themselves.

Can Frame24 make a video for my landing page from the page itself?

Yes. Give Frame24 the landing page URL and it reads the positioning, colours, typography and logo, proposes story directions and makes a narrated film in your brand, with your real product screens when you capture them. You get widescreen, square and vertical MP4s to embed; hosting and page building stay with your site.

How much does Frame24 cost?

Three-day card-required trial: three 30-second films, no downloads or generated media. Creator: $39 per month. One 30-second film download: $20. Frame24 bills in USD. The trial converts to the chosen paid plan; review the terms before starting. Credits settle at measured production cost, so they are not a fixed number of films.

Make the film from your evidence

Start with your website and approved source material. Check the scenes and claims before rendering.

Start your trial Three-day trial · Card required · Three 30-second films